Obviously it is important to build on shooting skills as a photographer. There should be an constant effort to produce better and better images. i am a business person as well, so i also have to have a concrete business plan and marketing strategy... or so I'm learning!
I have been scouring the net looking for resources to help me establish the frame work I feel I need. There is a decent amount of info but not a lot of hands on resources that are free or cheep. What I have found though is pretty amazing!(links at bottom of page)
My hope is that in 2013 I will not only be a better and more confident photographer but that I will also be a smarter more organized business woman.
Marketing education and resources:
http://photographywebmarketing.com/
http://www.thejoyofmarketing.com/
http://www.gmarketing.com/
http://www.etsy.com/listing/115254652/free-photography-marketing-planner
Business planning resources:
http://blog.photoshelter.com/2011/12/2012-photo-business-plan-workbook/ it is dated 2012 but will obviously work for 2013
http://blog.photobiz.com/business-plans-for-photographers
https://www.nppa.org/calculator
Being artistic and creative is only half the battle Heather. Good on you for recognising the importance of a business plan.
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